ABSTRACT
The Covid-19 pandemic has had a major impact on all aspects of human life all over the world, including tourism and its derivatives. Whether its domestic or international, the movement of tourists is jammed. Taro Tourism Village, one of the tourist destinations based on rural nature in Bali, has a strategy to survive during the pandemic, so that it becomes a formidable destination from the pandemic. This study will answer several questions: (1) What is the strategy to survive the Taro Tourism Village during the pandemic;(2) What are the real differences in the condition of the Taro tourist village before the pandemic;(3) What is the level of community income;and (4) How big is the contribution of the Taro tourism village to the local government. This study uses a qualitative method with a phenomenological approach. Collecting data using documentation, participatory observation, and random and in-depth interviews. Jurgen Habermas's Discourse Theory becomes a framework for understanding the field and solving field problems. The novelty of this study is the success of the destination strategy in dealing with the pandemic by involving local communities from the process of making regulations to the implementation of technical tourism rules. The results also show that the strategy to develop tourism objects for the future is to maximize synergy with agriculture and collaborate with other tourist villages by utilizing digital platforms.